UCSF Path Program for Early Psychosis: A rebrand, a new website, and community outreach
In partnership with UCSF Path Program for Early Psychosis and the UCSF web development and marketing team and based on conversations with Path Program participants and graduates, Strong365 Lab supported the rebrand of the Path Program, including new messaging, a new logo, and a revamped web presence, with the goal of growing mental health literacy and improving treatment rates among young people in the San Francisco Bay Area.
Additionally, to support recruitment for the SCZ AMP ProNET study and grow awareness for the Path Program across the San Francisco Bay Area, Strong365 Lab collaborated with the Path Program to launch a multichannel outreach program, including a partner marketing strategy, a quarterly email newsletter, an online symptom screener and improved community education resources.
“I continue to be grateful for your efforts to help us increase our visibility, improve our presence as a resource in the community, and promote our recruitment for research. I think our partnership with you has been transformative for the Path Program.”
