OnTrackNY: Creating effective, culturally-attuned community outreach strategies

Strong365 Lab partnered with early psychosis treatment program OnTrackNY to improve the resonance of its statewide efforts to engage diverse communities and grow non-clinical referrals into the program. To inform the approach, we conducted a survey, followed by a series of listening sessions (semi-structured interviews) with key stakeholders, including OnTrackNY participants and graduates, their families, and OnTrackNY teams. 

These insights, combined with a literature review focused on relevant pathways to care, guided the creation of a revised messaging framework, reflecting the evolution of the program and its core values as well as targeted strategies for each key audiences. This framework informed the design of new outreach materials for the 25+ OnTrackNY teams, ensuring clear, compelling, and unified messaging across New York state. Materials included a new program brochure, educational presentations for both clinical and community-based audiences, and family education resources.